This month is our inaugural newsletter and a good one, don’t you think?
Congratulations to the staffers that got it going and rolled it out. I think it is going to be a great communication tool to support the Laredo Convention and Visitors Bureau prime mission of influencing travelers to choose Laredo as their destination. And part of what we do to positively influence those travel decisions to come to Laredo, is travel our selves. We have a variety of staff that goes to different parts of Texas, the U.S. and Mexico to stay connected to outside audiences, and to talk it up. We sell the destination to different people in various ways. Well in late February and early March we had deployed a couple of teams to two different places.
One team, A, went to the Dallas Home and Garden Show and the other team, B, was headed east to Washington, D.C. On Sunday March 2, both teams were en route. Team A was supposed to be headed out of Dallas, driving home to Laredo, with a mid-way stop in central Texas to rest up and take the trip in two phases; Team B was supposed to fly through Dallas to Washington, D.C. Both teams were impacted by a quickly descending ice storm that was headed into the Dallas-area. To say the least, getting out of Dallas on a plane and in a mini-van were the most challenging tasks of the day! Flights were getting cancelled left and right in DFW and road travel warnings were getting issued by the minute.